Tuesday, May 15, 2018

WOW offers India-U.S. flights from ₹13,499

Iceland’s low-cost carrier to start New Delhi-Reykjavik flights from December 7

Iceland’s low-cost carrier WOW Air announced on Tuesday it would start flights from December 7 connecting New Delhi to the island country’s capital city of Reykjavik and onwards to Canada, U.S. and London at fares starting from ₹13,499.
India is the first destination in Asia for the airline and the flights from the Indian capital would be operated five times a week. The airline aims to subsequently add more destinations in India, said Skuli Mogensen, CEO and founder, WOW Air.
A one-way ticket to Iceland, U.S., Canada and London in economy category called WOW basic will start from ₹13,499 (including taxes) while the business class fares termed as WOW premium will be priced from ₹46,599 onwards (including taxes),” the airline said in a statement. The ₹13,499 basic fare would, however, exclude meals served on-board as well as check-in luggage.
The airline plans to hire 75% of the crew for operations in India locally.
“Currently, there are 20,000 people who travel between India and North America every day and 87% of them need to make one or two stops enroute,” Mr. Mogensen said. “This is an underserved market.”

Ideal hub

Iceland, he asserted, was an ideal hub for North America-bound flights from India because of its location on the direct flight path, resulting in a shorter distance, reduced fuel burn, less engine usage and lower fares.
The aim was to help Iceland become a hub like Dubai, he said.
“Dubai sees 100 million traffic whereas Iceland witnesses 8 million. So, there is plenty of space to grow,” Mr. Mogensen said.
WOW Air serves 36 destinations across Europe and North America including, London, Paris, New York, Toronto and San Francisco.
Explaining the long-haul low-cost model, Mr. Mogensen said, “we envision a world where we pay you to travel. When you come to Iceland, we should be the obvious partners for booking hotels, rental cars. As you select more services... you will see the fare drop.”

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